Zhiyu Zhu

Selected Work

Projects

01 / 04 · Featured ProjectCustomer Insight / Business Analysis

High-Value Customer Profiling and Willingness-to-Pay Analysis

From Client Conversion Cases to a Customer Value Assessment Model

Problem
How can scattered customer information be transformed into clear and practical decision criteria?
Key Output
Developed a structured method for analysing customer profiles, payment capacity, and willingness to pay.
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02 / 04 AI Workflows / Business Systems

AI-Assisted Business Operations Infrastructure

From Fragmented Workflows to a Traceable Operating System

Problem
How can scattered tasks, case materials, and collaboration rules be organised into a sustainable operating system?
Key Output
Built an AI-assisted operations infrastructure spanning information capture, task governance, and delivery checks.
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03 / 04 Content Strategy / Customer Insight

Customer-Insight-Led Content Strategy for Online Client Acquisition

Turning High-Need Customer Personas into Repeatable Methods for Topic Selection, Message Structure, and Review-Based Validation

Problem
How can customers’ real concerns be translated into consistent, credible, and actionable acquisition content?
Key Output
Developed a strategic framework linking customer insight, topic selection, and content evaluation criteria.
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04 / 04 Student Organisation Leadership / Project Practice

Student Organisation Leadership: Coordinating Projects and Resources

Practical Experience in Student Organisation and Project Delivery

Problem
How can projects be coordinated and delivered consistently when many people are involved and resources are limited?
Key Output
Built practical experience in task allocation, resource coordination, and on-site execution.
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